Management
An Often Overlooked Phrase
Did you ever go into a store and have someone say “Hi?thank you for dropping in.”? Probably not.
And yet, if it happened, you’d be taken aback because it’s so unusual. A ‘thank you’ is an often-overlooked phrase, yet it’s a powerful one for building relationships with your customers and suppliers.
Some of the things you can say ‘thank you’ for can be:
The ‘thank you’ can be verbal, a written card or letter, or it can be something a little different that makes your business stand out in people’s minds.
An owner of a roast chicken store gave out silk flowers to every customer one Christmas. He ran a small ad with the headline “Fancy Getting a Flower from a Chicken Store.” In 3 days, he gave away 3,000 flowers.
Better yet, the following January when most people were away for holidays, he had record sales.
Thank you very much!
