Marketing
Could Your Customer Loyalty Program Do With a Check-up?
While you may think you have loyal customers, you can't risk becoming lazy or complacent about them. How long since you last considered why customers should continue to do business with you?
Use this handy checklist to make sure your loyalty program is relevant and successful:
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All employees know and understand the meaning and importance of customer loyalty.
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Customer loyalty goals have been built into all employee KPIs and tied to performance bonuses/rewards.
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You have implemented a way to evaluate and review loyalty rates regularly.
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You reinforce the company's commitment to loyalty by regularly posting the rates for everyone to see.
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Your team is involved in the deployment and maintenance of the loyalty program.
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You have a range of marketing, selling and customer-care tools aimed at cultivating loyalty at each customer stage.
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You have identified the five biggest loyalty breakers in your company and have developed plans for eliminating them.
- You continually monitor your loyalty program and actively seek ways to modify and fine-tune it.
