Marketing

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Dr Feelgood

Have you ever been on the receiving end of a call that says, “I just called to say thanks for...”? Felt pretty good, didn’t it? And you’d be amazed how much this kind of thing means to your customers as well.

In fact, it can make such an impression, that not only will that customer be more loyal, they’ll freely sing your praises to all those who’ll listen.

And you can do much more than just thank a customer for their business once a year. You’ll find if you really listen, customers will tell you exactly how to delight them.

Take the story of a lady who arrived at her hotel in a less than cheerful mood. The receptionist asked her what was wrong. Her answer told of delayed flights, cancelled appointments — and a completely non-productive day.

10 minutes later, when she arrived in her room, she discovered a box of chocolates and a little note, “Sorry you had such a rotten day. We hope this cheers you up.” It did.

By listening for these little subtleties, you can really make a difference in delighting your customers — while you create advocates for your business.