People Management
EMPLOYMENT
Calling All Prospective Employees
You’ve worked out that you need a new person to join the team – now you need to find that person.
If you’re going to advertise, remember it can be expensive so you need to make sure the ad will be read by the right people. If you know the type of person you are hoping to attract, ask yourself what media would that person read? Don’t waste your money on placing an ad where it won’t be seen. Your company’s web site (if you have one) could also be a good place to advertise. 
Here are some points to keep in mind when writing the advertisement.
1. Give the specifics:
- The name of the position.
- A brief summary of what the position entails.
- Comment on the salary and conditions applicable to the position.
- The name of the employer and a brief comment on the employer.
- The closing date for applications.
- Indicate what has to be submitted eg, written application, resume etc.
- Contact details for submitting the application
2. Check against job description
- Check the details contained within the job description agree with the details included in the advertisement. Make sure the advertisement correctly describes the position.
3. Ask for a resume
- It’s worthwhile asking for a resume, or curriculum vitae. This will give you valuable information about the applicant’s work experience and other interests.
4. Don’t discriminate
- Make sure you do not discriminate in advertisements. This includes discrimination based on sex, race, age, political beliefs, religious beliefs, sexual preference etc.
5. Tips for the ad
- You cannot specify age or use words like “young”, “mature” or “retiree”. These terms indicate an intention to discriminate on age, which is illegal.
- You have to be careful about specifying years of experience, unless there is a definite reason why that experience is required.
- Your advertisement should indicate that you are an “equal opportunity employer”.
- Do not ask for age or date of birth in the advertisement.
