Getting Your People Involved

This is a story of a business that started a short time ago, with very little capital, and that’s now turning over $3 million a year and exports internationally. The business designs, makes and sells special equipment for handling sheep.

One factor that played a big part in their success was in how they involved their people in the company’s development and growth. Here’s an example of the kind of thing they did:

Let’s say you’re a woolgrower and you’ve just bought one of their machines. Within a week you get a ‘thank you’ letter. Naturally, you’re impressed that someone cares enough to do that.

But then two weeks later, you get another letter, this time from the person on the production floor who actually welded up the machine!

The letter talks about how “it’s good to know you’ve bought one of our machines” and how “I really hope it’s working out well for you”.

The letter even suggests that “...if anything at all looks like it’s not exactly right, please give me a call because I helped make it and I’d hate for the machine not to be performing exactly right for you”.

The effect was amazing. The owner reported, “I’ve had farmers on the phone almost crying with emotion they can’t believe that anyone could be so human”.

“The guys on the factory floor say it’s terrific, too. The effect on their motivation has been incredible”.

What a way to build a team.

What a way to get everyone involved with the customer.

Why not try a letter from your “factory” floor, a letter from the administrative support team or a letter from the front desk. You might be amazed what happens.