Key Frustrations

Seeking your customer’s key frustrations is a major key to developing a great business. Once you understand this concept and implement what it means, you’ll reap significant rewards.

What are key frustrations?

To explain, let’s use an example.

Time is a major frustration when people deal with many businesses today. For instance, when you arrive at the hairdressers in time for your appointment, are they ready on time? Most of the time, they’re not. Imagine if they said, “If we keep you waiting, the next haircut is on us.”

Would that increase their business? It would certainly be worth testing.

What about visiting your lawyer or dentist? Again, waiting time may be a key frustration. So any business that had systems to make sure their customers never experienced that frustration would surely see an increase in business.

What do your customers say?

There’s no real secret to finding out what your customers’ key frustrations are. All you need to do is ask them!

And by defining your customers’ key frustrations, and building systems in your business to reduce or eliminate them, you’re giving your business an external and powerful focus.