Make Your Customers, and Your Team, Want You!

That’s right! It’s your job to make them want you as much as it is to give them what they want. And it will be a whole lot easier if you know exactly who it is that you want.

If you haven’t done so already, be sure to clearly define the type of customers you want to serve. Be as precise as you can in identifying them —

Good example: We serve family and individual outdoor recreational enthusiasts of the greater Auckland area. Our customers are likely to be in the middle to top income bracket, will likely shop on the Internet and are drawn to the latest and greatest gadgets, equipment and outdoor sports.

Not so good example: Our customers are campers.

In a similar manner, identify the type of employees you want —

Good example: We want to hire sports enthusiasts who have a passion and drive to climb mountains, kick their heels into the ice of Mt Egmont and share their stories with other enthusiasts. Our employees are leaders in delivering customer service and are committed to having a laugh at work with a customer at least once a day.

Now that is a recruitment ad just waiting to hit the presses!

Not so good example: Wanted: Sales help at Outdoors-R-Us.

Like everything else, success requires communication. Be sure that everyone on your team knows who they are serving and why they were chosen to work for you.

Membership as a customer or an employee is a privilege they should feel.