Straight-Forward Methods For Staying Top-of-Mind

Remember the days when the bank handed out lollipops, the service attendants checked your oil while pumping petrol, the store owner greeted every customer at the door?

People are nostalgic for those days, and you can use this to your advantage in marketing your business, without it having to take a lot of time and money.

Try some of these ideas with your business:

Free samples! Especially if there’s a new product or service you’d like customers to try. Whatever it may be, the point is to make your business stand out and your customers come back.
Consider self-publishing a catalogue of your merchandise. There are many software programs that provide templates for this exact purpose. You can use a local printer, copy shop or your own computers to produce the final article. Develop a schedule for your catalogue (bi-monthly, quarterly, annually), and stick to it.
Bundle your services or products. McDonalds is a master of bundling. Using offers like "Happy Meals" and "Extra Value Meals" they make it easy for their customers to order an entire meal with a few words. What products or services do you offer that you could package together to create value for your customers?

Remember your longstanding customers too — they are your most loyal after all — and just like new customers, they should be romanced with incentives to keep coming back to you. Giving them the opportunity to get a good bargain first or exclusively gives loyal customers a sense of priority and prestige.

And these ideas are just for starters. A good marketing campaign doesn’t have to be a complex or costly process, and it plays a significant part in your business’s success.