Winning More of Your Favourite Customers

In your search for new customers, it’s always good to win more of the kind you enjoy dealing with. So in looking for new customers, wouldn’t it be good to be able to target these specifically?

Of all your existing customers, make a list of those you like working with the most, then pick up the phone and ask them the following questions:

What were the top 6 things (in order of importance) that mattered most to you when you were selecting someone to provide your [product or service type]?
What have been the top 6 things that frustrate you most about [your industry or business type] in general?

Once you’ve spoken to them all, have a look at their responses and see what answers rank as the top 3 in each area.

Once you understand what really motivates your customers, you can ensure your marketing efforts address those needs, drawing more people to you of the kind you like working with.

It can also help you understand what you need to work on in your business to further stand out from your competition.